Dil Raju is a man who puts lot of effort in the selection of stories. This is the reason why he has a success rate of more than 90%. This star producer never depends on publicity gimmicks to promote his film. Such would be his confidence on his movies. But now here seems to be an exception to the rule. Dil Raju is going to release his latest venture Srinivasa Kalyanam this Friday. The film unit has decided that they would be distributing free clothes to the couple who are going to get married this season (Sravanam). The couple should be sending their marriage invitation card to the film unit. The unit would then select some of the couples and invite them for a live chat with the movie crew where they would be gifted with pattu saris and dhotis. Rest of the couples would also be receiving the clothes by post.